Yeah, I have definitely considered an agent for some of the more well-defined stuff. In general I'm averse to dividing labour too cleanly into sales/marketing and production, because then I'd be on the hook to deliver whatever batshit thing I got sold into. That situation would have to be handled carefully.
Actually before this cockamamie excursion I was plodding away on a portfolio of cheaply-pitchable services, so now I have to do some archaeology to remember what the hell I was doing.
I think the real value of a marketing consultant would be to hyper-focus your offering (your ONE offering), identify a small group of clients that would pay you $350k twice a year to solve that problem, and help you approach and pitch them effectively. It's not whether this is a good idea--it is--it's whether someone is qualified to do this. You seem to be. Reading about that asinine test made me gasp aloud. Please tell me the $120k number was made up and substantially lower than the real number.
haha yeah the $120k was rectally-sourced. I picked it mainly because it squared easily with the 4x$30k proposition.
anyway mysterious glengarry man put it best: the real value of the marketing consultant would be to "find their names to sell them" which I'm totally open to. The real question is on what terms.
Once the offering's defined, find the B2B sales guys in that space (LinkedIn). Ask them what they'd take. % of expected value might be a place to start--like you lay out above--with a sweetener if the deal closes. Better terms if it's out of their Rolodex. The % of expected value would increase of course, but a sweetener on top of that, plus close sweetener, would probably be worth it.
In terms of transaction efficiency, you might want to invest in a strong marketing partner or even an agent.
Yeah, I have definitely considered an agent for some of the more well-defined stuff. In general I'm averse to dividing labour too cleanly into sales/marketing and production, because then I'd be on the hook to deliver whatever batshit thing I got sold into. That situation would have to be handled carefully.
Actually before this cockamamie excursion I was plodding away on a portfolio of cheaply-pitchable services, so now I have to do some archaeology to remember what the hell I was doing.
I think the real value of a marketing consultant would be to hyper-focus your offering (your ONE offering), identify a small group of clients that would pay you $350k twice a year to solve that problem, and help you approach and pitch them effectively. It's not whether this is a good idea--it is--it's whether someone is qualified to do this. You seem to be. Reading about that asinine test made me gasp aloud. Please tell me the $120k number was made up and substantially lower than the real number.
haha yeah the $120k was rectally-sourced. I picked it mainly because it squared easily with the 4x$30k proposition.
anyway mysterious glengarry man put it best: the real value of the marketing consultant would be to "find their names to sell them" which I'm totally open to. The real question is on what terms.
Once the offering's defined, find the B2B sales guys in that space (LinkedIn). Ask them what they'd take. % of expected value might be a place to start--like you lay out above--with a sweetener if the deal closes. Better terms if it's out of their Rolodex. The % of expected value would increase of course, but a sweetener on top of that, plus close sweetener, would probably be worth it.